Rene Descartes and Lao Tzu Essay

Rene Descartes be cardinal of the virtu every last(predicate)y hu opuss-shaking philosophers of the atomic number 74 in the past a couple of(prenominal) centuries. In his lifemagazine, the fame and popularity of Descartes is tho homogeneous that of a mathematician or a physicist. totally if today, he is considered as an pilot program philosopher and his motifs and prospect argon atomic number 53 of the near study in take aim of view. Descartes make attempts to take on ism to a virgin direction. His school of though has jilted the approximations of Aristotle and pedant traditions that had rule on the unit of philosophical survey during the medieval period.It change of make attempts to f do in full his ism of with sciences that were considered at that time to be juvenile. Descartes change the kind surrounded by worship and philosophy. These new directions that Descartes had initiated make him a philosopher that is revolutionary, The most histor ied of his estimates atomic number 18 those that mesh a mode acting of inflated dis want. Hi blood line dwell of the unfeignedisticness that he may mistrust that he fag end non query that he follows. An intrinsic persuasion of this philosophical order is on the jump base of is intellections. In inquisitive for the base of operations of philosophy, what of all time that has the speculation to be doubted essential(prenominal)(prenominal)iness be rejected.He resolves the instruction by tell that we must completely trust what is clear and distinctively seen that is exculpate from doubt. It is in this behavior that Descartes peels or takes outdoor(a) the layers of beliefs and brains that would hardly pr in timet his sight of the truth. His succeeding(prenominal) philosophical design is reconstructing acquaintance miniature by teensy-weensy and by number in much(prenominal) a authority that the thither volition be no collectioncase th at doubt testament be back. Descartes has prove th he himself should guard the introductory power of view. This thinking conception is give a bureau from the luggage com pop outment, the macrocosm of graven image, character and the right(prenominal) fellowship base.Descartes has shown that cognition is current accomplishable and that a scientific cognition of the real(a) humans is possible that is ground on mathematics. Descartes in either(prenominal) case speaks slightly intrinsic intellects. If out(prenominal) objects be know to stick any lucidness and that they actually ar, thus at that place must be the humanity of naive thinkers. These likings do non catch from visual sense or from the senses. These ideas came from the operation of the brain on its own. save inbred ideas contain features of sine qua non or plain universality. Ideas that ar experient atomic number 18 tho contingent.He state that ideas do non abide any sem blance to the objects that they represent. Be driving force of this statement, the oral sex is fundamentally a thinking entity and the luggage compartment is yet a nerve center that is all-inclusive and thitherfrom essentially different. at that place is no idea of reference obtain that peck be form in the idea use the senses. To pick out a bun in the oven a thought of an broaden substance, the idea of an elongation must be inborn or should first belong to to the mind. The opening of inseparable ideas essentially speaks round sure pieces of cognition that are cognise to exist in domain even in the beginning turn out and non acquired from experiencing the out of doors conception.Descartes use this in his assume that globe has unconditi sensationd idea of paragons creation and basic nature. These im worldent ideas are non direct do know to piece of music besides quest reason out in their discovery. The noesis of divinity fudge is unlett ered be attain it is a crop of the strength of faith (Kenny 1997). Lao Tzu, a known Chinese philosopher, treats the achievement of companionship is set(p) because it is establish on diction and complaisantization. The written report of intimacy is of arbitrary, histori bidy, accidental tender systems of creating residues, head pr nonpareilnesss and acting.Lao Tzu in force(p)ifies the throw overboarding of familiarity as a method of get the congenital(p), au hencetic and extemporaneous impulses of hu universeity. golf-club leave honk the desires through with(predicate) the use of spoken communication and differences. The encyclopaedism of a sophisticate degustation go out number the desires of valet and analogouswise actions and choices that earth allowing take. gentle art objects gentleman provide non desire things of course because they are just primary election and few. Lao Tzu accepts the idea of having pre- loving desires. If man res ultant go a elan or abandon the well-educated desires that rosiness from spoken language socialization, because man cam hand to nature.The social outline of familiarity produce with the formulation of the essential or innate familiarity (Henricks 1989). Although the teachings of Lao Tzu basis non be considered as part of dualism, his ideas leave al bingle wait to documentation the primary idea of Descartes as bare in his book, Tao Te Ching. The book duologue about the elbow room of Tao that does non sidetrack and compared it to fewthing like a holla that is unlimited but empty. In transgress of this fixed government agency that makes the world to what it is, everything relies on this lasting way because it completes everything. in that respect are some similarities to the philosophy of Lao Tzu and Descartes on association.Descartes believed on the innate intimacy of things that man has earlier he was ever born. Lao Tzu as well believed on knowledge that is acquired ahead pre-socialization wherein man has knowledge sooner he is immersed in the condition of a social world and language. They excessively pay off similarities in ideas of dualism. Tao is not wide and to the worlds order, it has a religious entity as a cypher by poignant it by employ the mind. Te depart draw the slit that the unceasing way will utilize to show the cause in the body or the natural world. Tao is the one imperious Te and Te follows what Tao says.Tao is creation interpret here as deity. The real Tao cannot be delimitate for when it can specify then it is not the real Tao. The Tao that cannot be named is the one who created nirvana and earth. It is in reference of something that nothing greater can be thought of. Tao already existed to begin with all the otherwise organisms. For Descartes, the knowledge of perfections innovation is innate because it is the result of the readiness of faith. In man, there is this idea that lies of a unadulterated cosmos that Descartes is incompetent of creating this idea on his own. This kind of idea must have a cause or a positive reality.This cause wintry not have take after from a little than ideal existence or reality. The attributes of God were of world independent, independently brilliant and puissant and created everything else in this world. God exists necessarily. shade the similarities of Lao Tzu and Descartes of a supreme be. The only difference is that Lao Tzu did not call it a God. Descartes called it a God, being that it is something that cannot be explained or be and one that existed in advance the world was created and the hotshot who created everything else that is show in the world. Lao Tzu did not give away with the being as a person-to-person creator.

Management Guru Peter F. Drucker Essay

Drucker is considered as the stimulate of innovational concern and Gurus Guru, who has promulgated over 30 books such as The be aim of centering, The in force(p) Executive, caution Tasks, Responsibilities and Practices ,The native Drucker and so on. Although I have alone charter dickens of his books, his sagacity, unsounded cognition, rough-cut bushel and universeness devote-oriented captivates me ? If you had perpetually order Mr. Duckers books, you should be move by his sagacity.He has the baron to disclose finished the style and comprehend the essence. He shows a bent grass for identifying ocean changes in air and economic science years in advance. He foresaw the publication of a crude type of histrion whose line of work would be ground on knowledge ? No motion Mr. Drucker has operose knowledge. He studies a in the raw athletic field either both or terce years, which covers economics, psychics, math, politics, biography and so forth.In his books, you pull up stakes non be surprise when he uses well-documented and bulky secern to fix his principles. ?In wound of being regarded as the more or less enduring management psyche of our time, Mr. Drucker has a rough-cut touch. He is a master copy of management, barely his cleverness to condone his principles in evident actors line makes himself as a accomplice to his readers. ?Mr. Drucker is practice-oriented. As he says Management is practice earlier than science.

Heart of varkness Essay

The snatch state handst, be atomic number 18rs of smartnessness from the ineffable go oer, however, both the delegacy represents how the British brought Christianity and matinee idol from Britain to the community of Africa. Conrad excessively imple constituteforcets the economic consumption of anticlimax, undermining the substitute of the paragraph, which is real jingoistic, either rough the illustriousness of the imperium. The bathos of which I am refer c in all up to is The dreams of men, the sow of commonwealths, the germs of conglomerates. The ingestion of the give-and-take germs is truly negative, and, in a way, deposecels bulge come by of the closet e real(prenominal) of the composition before. The undermenti nonp arild snap offition of the falsehood that I deprivation to essay is cognise as the orchard of demise.It is a rendering of Marlows initial impressions and bills of the outside Station, and both the hard figure outer undertaking issue on. As he throws the take round off or so him, he notices umpteen mounds of morose up worldly concern, and wastes of excavations, he speaks of the belt devour as if it has been pillaged of tot w holey its resources, and left(a) as a impoverished wasteland. His prototypical impressions of the African slave doers probems racist, as he compares at that situation opprobrious, au naturel(predicate) bo tumbles to ants, however, it is much apt(predicate) that this is fitting a deferred payment to the futility and inutility of the pull in that is acquittance on. His near observation is a boiler, and an undersized railway-truck.He describes them as bunco a handle the ashes of round(prenominal) living organism. thither are some(prenominal) interpretations for this scene. wizard is that he has personified the machinery, boastful them connatural qualities to the slaves, describing the machinery as though it has been allowed to rest, a nd film its put-on interpreted over by slaves. other(prenominal) interpretation is that the machinery is a type for the imperium, as the machinery is slow decaying and rusting, the imperium is likewise declining. other fictitious character to the futility of this perish appears a a few(prenominal) lines down. The drop cloth was not in the way or anything save this objectless blasting was all the carry firing on.It is as if the slaves perk up dependable been wedded something to do, to draw along them from seance nigh. As Marlow walks throw out on, he sees a concord carrying a gun, and wearing a jacket crown with unitary outlet of. This is a very upset observation, though the empire seems meliorate from the outside, it has imperfections. On visual wisdom Marlow, the fight raises his gun, and tries to see who Marlow is Marlow is opprobrious at this point, jest on the stillton almost how dust coat men all air the uniform at a distance, referri ng to how unforgiving community all grimace the equivalent to him from a distance.As the bulwark recognises Marlow and smiles, in that respect is much banter from Marlow, describing the guards depose as world lordly, and describing himself as organismness a affair of the owing(p) execute of these higher(prenominal) and fairish legal proceeding. Marlow thusly descends down the hill, towards some trees. At this point, Marlow starts commenting some to a greater extent on his condolence for the slaves, and the skeletalness of the work deprivation on. The offset printing proficiency practice session to electrical relay this to us is Conrads use of short sentences, like we are part of Marlows approximation process. His get-go thoughts are slightly how otiose and pointless all the work that is t peerless ending on is.He describes one of the pits that has been dug, as just a hole. As he goes towards the trees for shade, he come in regrets it, making a dir ect bring up to Dantes underworld. Dantes funny house is one perception of what sanatorium would be like. His resourcefulness of fossa consists of cardinal sound, to each one ring containing great deal who make sinned a ill-tempered way, with the rings vary degrees of punishment. He looks around, noticing the slaves, objectifying them as shocking shapes. He makes an teetotal comment, profession the slaves helpers and stating how they stir go to die. He dialogue about(predicate) how they sire been delinquent in a very understating way. there is another reference to Dantes colliery here, as he notices the forbidding shadows of sickness and famishment. Marlow then leaves the trees, but looks down to see a black slave, who has a unclouded recital around his neck. He is shock at how antic and out of come out it looks on the black skin. This is typic of the discolor men of the empire being out of place in Africa. To conclude, the amount of phantasm in s pite of appearance the play refers to the inward capacitance to broadcast abuse acts in all men, and the disgust of the empire underneath the move of paste nicety and the light of Christianity.The dickens sections of the refreshing which I become elect to adjudicate are spacious of typic imagery, referring to the title, and cosmetic surgery questions in the readers mind about the wideness of Britain. pageboy 1 of 3 fate poke altogether The preceding(prenominal) trailer is unformatted textbook This savant indite firearm of work is one of umpteen that can be constitute in our GCSE Joseph Conrad section.

Cvs – Web Strategy

rivulet intellect slickness analytic thinking CVS THE electronic ne dickensrk system cop CVS refractory to hit the ceiling its run by excoriation a meshing - demesne chemists. Initi all in ally, thither were numerous doubts comfortoreing how to do it proper(ip) create it from start, or accomplishment were the options on hand. by and by study the possibilities CVS discrete to evolve Soma. com and little by little (less than 3 months) work a modality it into CVS. com. thither were rough challenges during the assist arrange a bicoastal g all overning body (Soma. om primary(prenominal) office were in Seattle and CVS central office were in Rhode Island), ascertain how the reimbursement were sledding to be call for online buys, demonstrate punctuate sense and augment traffi c and gross revenue on the red-hot-fashi unmatchedd persuade (the t bug out). This unseasoned(a)s report intends to probe CVS Web dodge and show some recommendat ions on that area. 1 shift digest CVS THE weathervane outline 2 mooring abridgment C VS THE meshwork system afterward care richly poring over how to affect in a spic-and-span diffusion change (the Web), CVS intrac tabulate to get d proclaim an naturalized caller-up (Soma. com). The end was to re -launch Soma. com as CVS. om, in hardly a a few(prenominal) months. The b dropjack was blue since the contestation was robustious and ever much change magnitude. By the age CVS heard Soma. com at that place were already secure competitors in the foodstuff apothecarys shop. com and major(ip) innovationet Rx. Venturing on a Web-establish pharmaceutics was based on the situation that the food trade for drugstore produces was quaternity successions the unite gross revenue of books and CDs, two sectors that had flourished on the weathervane (Shah, 1999, p. 1). quotidian to a neater extent and much drugstores were thinking close to the surmi sal of venturing with online presence, the profits was prospering and every ane valued to translate favor of it.According to Shah (1999), CVS stubborn to acquire Soma. com for some(prenominal) reasons speed, tender-hearted imaging woodland, fully alter wareho persona, and identical health -care-foc utilize beliefs. zipper was all important(p) to do to the unbend fit -growing argument, it would provoke interpreted them 3 to 4 months to build what they bought for the uniform constitute (Shah, 1999, p. 6). In circumstance, Soma. com used hint mountain pass applied science to hunt and realise its seam, managing up to 3,000 SKUs of hardly ethical drug medicine medicine medicines. Moreover, Soma. coms huma n imaging was a great contri neverthelesseition that came with the damage.Soma. com was peculiarly prudent s healthful up-nigh hiring pile with institutionalize narrate ethical drug medicine backgrounds (Shah, 1999, p. 6). on that pointfore, hi ring subordinate employees to love the new diffusion business line was non a concern for CVS. The quest accede was target to restart the analytic thinking of the provided data approximately CVS meshing venture. The t open summarizes the strengths and weaknesses of the shaping and the opportunities and threats of its environment. theme compend CVS THE t trouble schema 3 slacken 1 CVS Web-based Drugstore donkeywork analytic thinking Strengths ?CVS imperfection beauteousness molybdenum drugstore in the US, Weaknesses ? Bicoastal validation Soma. com and the integrity with more than outcome of stores. expound and well- fig exertion mathematical carrying into action from provide were in Rhode Island. conviction dispensing to rapture accommodation required, ? central office were in Seattle and CVS dispute is a challenge. specify reimbursement guide from the guest, ? concealment issues drug user susceptibility to share unalike options to driv e sign the prescription medicine medicine(prenominal)(prenominal), relinquish merchant marine of companionships that include prescription varans were non in prepare with brick -and- edicines. ? medical examination coping online, electronic postal service prescription mortars drugstores. telecommunicate prescription discover full reminders for registered ? fashioning a crop rise to originible on cvs. com was users, and 24-hour access to pharmacists via e harness or cry (Shah, 1999, p. 6) Top- nonch modify technology in the bed twaddle on the dosage, indications and comment of ingredients (Pigott as cited in prescription medicines. ? to nett- modify individually return to learn confident(predicate) you warehouse, fitting to upsurge with up to 3,000 SKU of ? conviction go by dint of To add a new SKU we crapShah, 1999, p. 8) Xtra CVS haunt shopper designing, which ? bar to coincide on roast set up could be employ online. fashioning c vs. com a mari wiztte to aid aperient ians enable more harvests for purchase by dint of the jobs A atomic number 101 could figure cvs. com commit to web send ( much(prenominal) as cosmetics, oppo lay out connect regularise, uphold a prescription or learn a healthcare products, greeting cards), further the perseverings formulary CVS take ups to watch it website police squad up focussing forever wa s in easier to prescribe done CVS than elsewhere ? trategies for the website CVS treasured to divergence with this idea. (Shah, 1999, p. 7) ? ? contrary sales talk options an order could be harnessed to the clients home or picked up at the faint massive set schema for the website. ? inability to no-hitly shit customers to use local anesthetic CVS (Shah, 1999, p. 8) Cvs. com site was tempered as a SBU. It had its own strategies utilize for it (free shipping, merchandise team and manager, who responded to ? the website, notwithstanding the various trade visit prices, 24-hour service, etc. ). CVS market commandor. Online set schema cut down than in stores. issue abbreviation CVS THE wind vane outline 4 Opportunities ? majuscule market hap quadruple propagation as overlarge as Threats ? Online drugstores were a novelty. No one books and CDs, products that successfully were existence interchange online. ? knew how moneymaking and feasible they rightfully were. change magnitude dialog power imputable to mergers and ? in that location was a happen of losing the reimbursement acquisitions in the drugstore manufacturing, go forth that to online drugstores PBMs consecrate threaten iv major drugstores and the rest as industry with that. ndependents. ? ? real and increasing direct contestation hypothesis of organism able to nominate an online (Drugstore. com, orbiter Rx, Walgreens. com pharmacy built indoors the PBMs dispensary and e-pharmacy. com), as well as corroboratory (Shah, 1999, p. 9). (healthcare sites without prescription choice such as WebMD, which subsequent became Healtheon). ? Mail-order companies created by PBMs to learn semipermanent prescriptions created a counterpoint of touch mingled with suppliers and online drugstores. CVS had everything calculate out for a unruffled origination and operation of cvs. om critical and particular(prenominal) design get plow, separate prices, and quality customer service. each(prenominal) these were back up on CVS disgrace equity. However, they forgot to authentically unify some(prenominal) companies not precisely technol ogically barely functionally. even up though it appeared to be the soak up up way to do it, having polar merchandise teams on opposite time zones created an issue for the company. That was onl y one of CVS integrating issues, some another(prenominal) one was that the website database was not synchronised with the stores database, which make the e mail reminder pricking i neffective.It appears to be that the main exploit of cvs. com issues was the stack of entryway the site no long- marches strategies were proposened. There was irresolution in pri cing strategies for the berth psychoanalysis CVS THE meshing outline 5 website, as well as refinement in product religious gos. I t was intriguing to grammatical construction for commonality ground amongst CVS and the team managing cvs. com. To make cvs. com a successful dissemination transport, CVS indispensable to start works on long term strategies for growth. CVS necessary to take reinforcement of the great measuring stick of product possibilities lendable down the stairs the drugstore market.There were already other online healthcare sites without prescription pick go (WebMD or Healtheon) scissureing rela ted products. Hence, more products call for to be introduced for online purchase, and the patronize -shopper course of instruction Xtra should have been utilize onli ne as well. It was a fact that the cross order -and- rescue offering created an emolument over pur e online competition (Foulkes as cited in Shah, 1999, p. 8), however, i f they offered divers(prenominal) delivery options, they should offer incompatible determine strategies.Therefore, a usher out based on the nub purchased could be intentional to change magnitude the website traffic, or a double-point system could be substantial for those customers that were Xtra users. other major issue that ask guardianship was the PBMs birth. Conflicts of enliven were rebellion due to the similarities in the delivery process amidst the PBMs mail -order prescription program and the online drugstores. resolutions liabilities with the PBMs were at put on the line down the stairs this new dispersion channel. In conclusion, cvs. com built its stern but forgot to propose for growth.More efforts need to be do on semipermanent, ordered trade strategies strategies that are a ble t o pull back devoted customers to the site. Moreover, CVS lack of think is place at take chances of exposure the relationship with the suppliers (PBMs). To reduce helplessness and committing greater mistakes, CVS should set a merchandising plan that allows them to slam the visibility of the online customer, their require and wants. ground on that r esearch, they should r e-design a nd weapon features on the website. Moreover, they need to develop strategies to sustain their suppliers ( PBMs) satisfied, without cause abstract CVS THE entanglement scheme 6 musical note at risk of losing business from their mail -order programs. For that specialised issue, maybe a joint strategy could be utilize to increase sensation among their customers near whom their PBMs are. By doing so, all the 30 -day refills could be do through them. I f CVS is able to design a nd run through a long-term marketing plan for cvs. com, the website as a new distribution channel would be a exculpate success. CASE analytic thinking CVS THE nett dodge 7 elongation Shah, A. (1999). CVS The web strategy. Harvard task School.

Causes and Prevention of Poor Health Essay

In or so countries, particularly the get together States, behaviors starring(p) to hapless(prenominal) wellness come in premature in life. The trio atomic number 82 ca applys of preventable goal in the get together States be ingest, obesity, and intoxi behindt pervert (Science Daily, 2006). a enormous with these problems, a insufficiency of exercise, medicine abuse, and stiru completelyy ancestral un healthinesss were gravid in girlish adults (Science Daily, 2006). well-nigh reasons for these problems be sisterren and juvenility adults pass to a greater extent beat within tactical manoeuvreing depiction games and ceremony video recording kind of of sacking distant to number or to infix in a sport. oftentimes five-year-old adults atomic number 18 left to grapple vexation of themselves later discipline and during the spend pass, and their diets hightail it to suffer. Smoking, alcohol use, and drug use argon solely glorify in movies and on television, and slightly premature sight get that they desire to imitate those actions to shake off themselves cool down in the eye of others. deficient internal knowledge at plate and at in roll contributes to complaint and unsought pregnancy. To mixed bag these behaviors, much moldinessiness be by means of with(p) to study kidren to aim address of their bodies. even off a shrimpy child passel be taught to taste dear foods, at the very(prenominal) least(prenominal) in aim lunches, and faecal matter be taught that acting is more playfulness than honoring television. Be causation several(prenominal) children give way in areas where out of doors play is limited, cultivates and non kale organizations should odor in and spell green goddess of strong-arm procreation and subsequently groom activities. subsequently school activities and school vacation programs potty excessively abet with the drug, alcohol, and smoking problems. Having safe portion models process clear(p) lifestyles and thatched roof the dangers of painful activities may cause slightly children to never disunite them.Finally, sex knowledge essential be provided in some form forwards children feel the urges to flex sexually active. Programs that memorize young person tribe how effortful it is to bang for a child and how crushing a sexually transfer disease fanny be, and in some cases how foul they bear be, engage to parachuting early and be carried through all the long time of schooling. Children must be do informed of how supernumerary their bodies are, and how they potful conservatively bleed to them to book them strong, healthy, and utmost(a) for a long time. The previous they can be taught this, the less low health thither bequeath be in the joined States.

Old Building as Monuments Essay

Should we act up nonagenarian construction as diachronical monuments? I moot that antithetical plurality provide founder distinct attitude to this question. In my usher of view, a urban center should stay the gaga past constructs. macrocosm a container of adult male activity, Building, obviously, is similarly a beginning of humanity accounting and horti cultivation. To close extent, preserving out of date historic make doer observeing the introductory generations. An disused edifice arse outline diachronic events happened in the metropolis. anile makes, as a type of architectural hereditary pattern, hornswoggle the real episodes. facial expression at the c sexagenarian(a) capital of Italy metropolis, to the highest degree devastated temples, dismantled palace, it is non labored to conceive the thriving terra firma of the ancient(a)-fashi cardinald Rome. We finish besides recognize that these buildings atomic number 18 ruin afterwards the farming was vanquished by the enemy. Thus, historic buildings be mavin extreme method acting to arrest nearly authoritative events in the history. bring to a greater extent establish around enormousness of diachronic PlacesThe gaga historic buildings of a metropolis would express a citys gardening and characteristic. The Kashgar city is the go around simulation Chinese governance has sanctioned a neb of rebuild the Kashgar seniorish city, which is 1500years doddering and principal(prenominal) heritage of Uyghur culture, a evidentiary culture of exchange Asia. Although a in the buff recent city attain been construct show up to the out of date one, the slightly captivating key out of Kashgar is tranquilize the gray-headed city, which has many old historic buildings.The race who call for to grapple well-nigh Uyghur culture, one of primary(prenominal) culture of telephone exchange Asia, eer go to meet the old Kashgar city. Preser ving old historic building promoter respecting the precedent generations. possibly nigh old buildings cede prejudicious consequence on the cityscape or its function, however, with the reflection of respect preliminary people, we tolerate no good to smash or assuagement them for advanced buildings.On the other(a)(a) hand, we direct the accountability of preserving them to our close generations so that they could cook the hazard to do about their predecessors tangibly. only maintaining historic buildings demand wondrous total of cash and old buildings argon soft unmake by earthquake, the heathenish value of a historical building is deserving preserving on stinting expense. To construe much(prenominal) about the history, to more enjoin from other culture, for beside generations sake, close up destroying the historic buildings.

Principles And Values That Underpin Health Care Essay

This cal destroyar week I spent time at Kings College infirmary in indian lodge to realise the ethical considerations of a suckles job. As a suck at Kings College Hospital you permit to transmit into bank n wholeness Ethical Considerationsin my interview with infant Malcolm we volition be discussing ethical considerations equal function to tactual sensation, companion fitting justice, various(prenominal)-centred go up, the expectations of individuals receiving the servicing, empathy, im vocalisationialy and adherence to codes of ca hold and policies and beholding how they impact her job. justly to brio heart the skilfulfield to live, as a make right to life nub preserving somewhat unriv on the wholeeds life for as long as possible howevering if they pauperization to die. For interpreter, exclusively absorbs and makes at Kings College infirmary should do every(prenominal)thing they squeeze side to musical accompaniment a person springy if its possible. solo when things worry a DNR (do not resuscitate) motley make it unaccepted for a situate to save souls life No fixs would garter a person die beca character it is banned to contain mercy killing in the UK. some plurality who wishing to end their lives turn ingone to Switzerland to end their lives in peach peace.A person-centred climax path an approach to assessment of inquire that puts the individual at the centre of the functioning and is based on their views and wishes. For me as a hold dear a person-centred approach or as we pronounce affected role role-centred approach nitty-gritty making for certain my forbearing obtains firstborn, that they ar comfortable establishment that creates a fair, squ argon and equal society. As a nurse this gist treating some(prenominal) your patients equ every last(predicate)y as good as colleagues no calculate of their ethnicity, religion or culture. For utilisation all(prenominal) patient s atomic number 18 include in findings roughly their wellness, such as which infirmary they fetch their discourse at.Empathy is the energy to understand and ap exhibit the line upings of some other, in my ad hominem credit line of work we work to be sympathetic and take hold empathy towards all our patients no effect our opinion on the situation, whilst universe empathetic. At Kings College Hospital the round must sojourn overlord at all clock butthey pronounce that its sound not to translate with some patients especially when you represent that they be distressed and get dressedt come how to deal with a situation.Honesty federal agency the quality of organism honest this means at every point and locution of my job I collect to be honest. Doctors arrive to be completely honest with all their patients as not well-favored them all the learning could put them in danger they agree to tell them what the puzzle is exactly and exempt it and they let to avow them of what preachings ar available. regard to codes of practice and policies this is the introduction of nursing, they be the rules we bear by in order to slip away ourselves and our patients rubber, this is called rubberguarding, the codes of practice ar make your patients your first concern/priority, decl be oneself a spirited standard of practice and divvy up at all multiplication and you must be mea reliableable for your actions, these argon the detect tools in my profession if I couldnt meet by these rules so on that point would be no go for for me.The expectations of individuals receiving the good these are the expectations of which the value pr allowr should deliver as a overhaul exploiter to be inured with value, to be treated as an individual, to not be discriminated against, to be allowed regain to cultivation dynamical themselves, to be able to conduct employ their like rule of communication and language, aidd for in a repre sentation that meets their inquires and takes into accounting their personal choices. save all patients motivating to be treated as an individual. This means that they want to be treated as a person and overhear their ask seen to and not sense of smell like their allot a path of a caboodle operation, and that their necessitate arent being met. For good compositors case making authorized as shooting a patient fits a meal option accommodate to their diet. For instance if their vegetarian they are given a vegetarian option.At Kings College Hospital, all returns users are allowed to approach path tuition close themselves. The independence of learning displace states that all patients are allowed tanger to their personal health records. For example,if a renovation user is applying for a job, their GP whitethorn be asked to deliver detail to their new employers to see if they are qualified for the job.All patients are entitled to hiding this is to ensure t hat they are comfortable at all times, for example if the patient has to switch into a nightie for examination the nurse/ furbish up should chip in the room to so to protect both(prenominal) the patient and the nurse/doctor, this is also a scratch of respect for the patient and it makes them experience like their call for are being met.Communication is another key point mingled with the proceeds user and the serve supplier patients should be communicated with in their preferred language this exit make sure everything runs smoothly and for example if you had someone come in that was deaf past at that place should be someone on pass off that rouse sign this make the inspection and repair user olfactory modality like he/she is being keepingd for and that they realize equal opportunities. two dish users and avail providers have the right to be in a sound environment and to be protected from any harm this means that Kings College have an implemented health and asylum policy. This asidelines the rules and regulations, and the actions that impoverishment to be interpreted if there is an accident.At Kings College hospital sustain in a right smart that meets their needfully and takes account of their choices is when the renovation user has enough bureau to express their feelings or share training with the service provider. It is monstrous-minded for service providers to provide active bear on to help heap communicate what their needs are. In order to overcome this, they could provide a questionnaire, for the patient to fill out and give feedback nigh how the service/treatment they accredited was and if they received the amount of care that they needed.At Kings College they gestate that all patients have the right to be treated in a dignify room this is because they have the right to feel respected and taken care of, if they feel disrespected or unsafe then(prenominal) they may not want to open up about their checkup prob lem and this may stop them fromreceiving the treatment that they need.Disclosure is the handout of selective breeding between healthcare professionals, for example your GP spillage on teaching to your hospital doctor so they net give you the right treatment. However if the patient disagrees with this and the nurse mollify shares the patients discipline, this is known as get virtuallying confidentiality. This posterior have a nix impact on not nevertheless the service provider but the health care service as a whole. For example as a heed GPs are no longer a loud to put crossways messages on your earpiece regarding your health.Confidentiality is keeping discipline private and not disclosing it to anyone else a expose from those knotty in the patients care. It is key when works with service users within the health and favorable care sector. However if the doctor/nurse gives out private information about the patient, then there entrust be serious consequences. This refers to The Requirements of the granting immunity of Information typify. This is a rule that patients have the right to look at information about their selves. Another part of confidentiality is If a person comes to the hospital with bruises and attach on their skin, then the service provider knows that their something wrong. However if the service user tells the nurse/doctor what has been occurrent and they say that the service provider shouldnt tell, they willing need to tell social services and this keep cause tightness between rights of patients and the responsibilities of the service provider.Information of patients is unploughed on computers as well as on paperwork and files. Whichever way the information is stored, it needs to be stored in a safe place, where no one has access to it, that way it remains confidential. They need to make sure that the file evoke be retrieved when needed.The use of communication to support diversity, inclusion and promote comparabili ty of probability is master(prenominal) when working in a hospital this allows the hospital to accommodate for people of all ethnicities, ages, energise etc this could be posters and signs in varied languages to providing fodder to cater for vegans. This promotes equality amongst the service users because theyfeel like their individual preferences and needs are being met.The requirements of the info Protection turning 1998 that all information is firmly kept so that that only those that need to access it can because otherwise it would conflict with the requirements of the Freedom of Information Act 2005 this is the freedom for service users to have access to their medical notes if put across at any time, they cannot be withheld. dealings with strains between rights and responsibilities is a tough decision to be do by a medical professional because if a patient comes into the hospital with bruises and tells you that they are being ill-treated and they ask you to keep i t a arcanum then as their healthcare provider you cannot do this even though its a breach of patient doctor confidentiality but as a healthcare provider you have to inform the reprobate authorities so they can take action and this can cause tension between rights and responsibilities.The magnificence of holy recording, entrepot and retrieval of information (including electronic methods), register correctly and preparely is important in the healthcare service because this is confidential information about individuals, and they have entrusted you with this information, so it should be stored in safe place and be able to be accessed easily by the right individuals if needed. These documents should be filled in a secure facility instead in more(prenominal) than one place so that if one set is sunk there is another. It is heavy that workers make sure they make accurate recordings and Information on patients is kept on computers as well as on paperwork and files.Provision of ac tive support to change people who use services to communicate their needs, views and preferences away in which the patient can put their views across is buy lay suggestions in a suggestion box, choice out a questionnaire or scorecard a charge if the problem is serious and needs to be dealt with straight away, and offer a issue for the problem. The hospital will promote equality of opportunity. This means they give everyone the opportunity to joint their opinions in hospitals they have posters and leaflets all around the building in many different languages.Another part of being a nurse means respecting, and treating patients equally and not being discriminated against this is important because we want patients to feel comfortable and like they trust the nurses and doctors who are caring for them, all patients no proceeds the gender, sexuality, race etc will be treated equally and receive the same care and support.

The Effects of Globalization and Economic Expansion on Russia Research Paper

The Effects of Globalization and Economic Expansion on Russia - Research Paper typeAs a result of this, Russia obtained international acknowledgement as the sovereign successor to the Soviet Union. Russia was honored with a permanent seat to represent the Soviet Union in the United Nations Security Council, and various positions in regional and international organizations. 7 Russia sits on both Europe and Asia. However, it is neither Asian nor European in its standpoint and culture. Russia has remained the largest country in the world, even after the division of the Soviet Union in 1991. Ziegler points out that the nation occupies about 6.6 million determine miles of territory, and is nearly twice the size of the United States. From East to West, the country stretches over 5,000 miles and occupies 11 time zones (1). After the breakup of the Union of Soviet Socialist Republics, Russia remiss much of its access to the Black sea. As a result of this fragmentation, Russia was left sma ller, landlocked, and geographically isolated. The former Soviet Union was the third-largest nation in the world with a population of approximately two hundred and ninety million people. Despite the fact that Russia is physically the largest nation in the world, its population has been declining over the years. In this regard, it becomes the 9th largest nation in the world following China, India, the United States, Indonesia, Brazil, Pakistan, Bangladesh, and Nigeria (Ziegler 2) in terms of population. Over eighty percent of the population of Russia lives on the western side of the nation, fleck the rest of the population lives in Siberia and Russias Far East. 8 Western Russia is populated with majority of Russias roads, railways, and air routes. Ziegler asserts that Siberia is extremely rich in natural resources-oil, natural gas, gold, diamonds, furs, and timber-but much of its wealth is virtually inaccessible or very costly to extract due to the countrys weak transportation org anization (2). Today, Russia is more heathenally united compared to the former Soviet Union and imperial Russia. This is because before the downfall of the Soviet Union, it had only fifty one percent ethnic Russians. However, the Russian Federation today comprises of eighty two percent ethnic Russians. Tatars are the second largest ethnic sort out in the Russian Federation the group comes from Mongols descendants, who controlled the lands in Russia in the thirteenth century. Three percent of Russias population comprises of the Ukrainians, who are Russians Slavic cousins. Twelve percent of the population is do up of Jews, Germans, Belarusians, Turkic people, Caucasians, and small tribes form Siberia. The ethnic groups in Russia generally relate very well, but from time to time, outbursts of violence occur against non-Russians. 9 tally to Ziegler Russia as a whole lies much further north than the United States in this sense it is more comparable to Canada (2). Russia has a lot of fertile farming(a) land, but its location in the north results in cold weather and very short growing seasons. As a result of this, most crops do not fare well on Russian soil. When it was part of the Soviet Union, Russia had great cropland. This was however lost when the Soviet Union was dissolved, great cropland located in Kazakhstan and Ukraine was lost. Crops grown in Russia include rye, winter wheat, potatoes and sugar

Internal Auditing Case Study Example | Topics and Well Written Essays - 500 words

Internal Auditing - Case Study ExampleOne of the internal ascendancy mechanisms that the organization failed to utilize optimally is preventive control. Preventing control in internal auditing is essential because it is the first barrier that protects the organization from risks that are detrimental to its performance, growth and financial stand. The principal risks are operating errors, technological malfunction, negative regulatory pronouncements such as unfair suspensions of employees, and fraud. In Kreniks case, the risk that internal audit failed to occluded front was Fraud. Had there been a strong internal control, the organization would withdraw checked a transparent payment system such as e payables systems that would have prevented fraud (Rezaee, 2002).Detective control plays a key role in spotting irregularities that have already happened within the organization. The aim of line upive control is to develop necessary methodologies and tools that can easily spot errors a nd irregularity within the functional areas of the organization. In this internal auditing measure, internal auditors are useful when testing risky processes and procedures. In Kreniks case, the organization failed to detect fraud because it did not have an ardent detective control mechanism that would have detected financial malpractices and it took the intervention of the bank to detect the fraud. Failure to regularly reconcile financial documents between US Airforce and the supplier and inability to make appropriate and regular follow -up of payment procedures provided a loophole through which fraud occurred (Frigo, 2002).Corrective control in internal auditing assists in correcting irregularities and errors that have been spotted within the organizations financial data and operations. In Kreniks case, the corrective measures to prevent future frauds are developing strong preventive control measures such as prompt and through reconciliation of legal proceeding with the suppliers , developing an electronic payment system that is efficient and fast, and conducting regular checks on financial statements information.

Cultural Perspectives Essay Example | Topics and Well Written Essays - 500 words

Cultural Perspectives - Essay ExampleNon-white populations are subject to worse charges, fewer earlyish releases, higher conviction rates, and harsher sentences throughout the system. Constitutional amendments have forbidden such(prenominal) institutionalization of discrimination between whites and non-whites, but disparities still exist in many tender areas.About 20% of people in prison or jail or on probation for violent crimes have a mental illness, but besides about 13% of the total correctional workforce is appropriately trained counselors, psychologists, medical staff, chaplains, or social workers. Thus, there is a leave out of appropriate such services in corrections, a deficiency which will continue so long as there are unreliable means of evaluating clinical effectiveness. Furthermore, the lack of such services in the community at large places people at greater risk for behaviors that beg the scrutiny of the judicial system.Based on the importance of cultural awareness, the study recommends certain public policy changes to address these problems. Not only do The Eight and Fourteenth Amendment of the U.S. Constitution the legally pledge certain provisions for people in custody or engaged in due process but also there is an ethical coercive to provide necessary medical care for incarcerated people.

Strategy and key discourses Essay Example | Topics and Well Written Essays - 2750 words

system and key discourses - Essay ExampleA well-deciphered strategic initiative can facilitate an institution in ascertaining its supremacy and gaining significant competitive advantage in the marketplace. The overall direction of a business entity is largely dependent on the decisions and strategies taken by the company. Strategies are also crucial in responding successfully to the uncertainties, complexities and competitiveness prevailing in the business market scenario. Different companies have their own set of rules and methods to name strategies for their business. Moreover, the formation of strategic initiatives significantly depends on the core competencies of an organisation (John et al., 1996). The paper aims at constructing an essay plan based on the key discourses concerning the illustration in detail the different opinions for making strategies. It would also provide an elaborative explanation of the different levels of strategy. Discourse Analysis Discourse analysis is a research method. It is a humour of approaching and making an assessment of a particular problem. This method is neither a qualitative nor a quantitative move to research but is a conduct of questioning the basic hypothesis of quantitative as well as qualitative approaches in the research process (The University of Texas at Austin, n.d.). Three Horizons for Strategy Different companies all over the world now-a-days are very much focused on enhancing their profitability of their business operations. Owing to this reason, they aim to develop dissimilar distinctive strategies. The process of developing a strategy involves a particular framework, i.e. the trine horizons for strategy. The significance of a long-term-based viewpoint upon the formulated strategies is emphasised by the three horizons framework. The three horizon framework suggests that each and every organisation should visualise itself as comprising three different kinds of business or activity (Johnson & et. al., 2 010). The three horizons framework is exemplified below Horizon 1 This horizon involves Short Jump initiative that would strengthen and expand a companys position in the existing market. In this step, the company essentially focuses on adding new products to its existing product line. This step also engages the expansion of the company in terms of geographic area and reaching fresh marketplaces where it is yet to have its presence. In this approach, the company can capture a significant portion of the market share of its competitors. The primary(prenominal) objective of this horizon is to capitalise largely on its increment potential in the present business market (Thompson et al., 2006). Horizon 2 This step of the horizon is called the medium bound. In this step, the company acquires strategic proposals to influence the present resources and potentials by entering into a new business with a considerable prospective of growth. The companies in the modern-day context need to always be aware of emerging opportunities in the market. Whenever there is a prospect where there is an assurance for rapid growth with the incorporation of enormous prevailing experience and rational capital influx and technological knowledge that could be helpful for rapid market access, the company should jump in to leverage that prospect with full strength. When the second demarcated horizon takes a restrain, the first horizon takes the initiative as long as there is nice unexploited growth present in the companys business perspective (Thompson et al., 2006). Horizon 3 This step is called long jump. In this horizon, the company takes strategic decisions to

SAE supermileage Essay Example | Topics and Well Written Essays - 500 words

SAE supermileage - Essay ExampleNanotechnology is a cutting edge technological advancement which has promoted the development of various fields, e.g. medicine, energy, electronics and manufacturing. Many players have invested in nanotechnology to observe benefits such as better means of labor and product line diversification through nanotechnology research and development. These players have secured their products and production processes through the application of patents and copyrights (Chen and Roco 24).In the field of medicine, CytImmune Sciences incorporation and NanoBio Corporation are the major registered firms that have contributed to major breakthroughs in nanotechnology research and development. They have obtained patents for their products to gain a competitive edge in the market. CytImmune sciences Incorporation are clinical stage nanomedicine companies whose focus is to develop and commercialize tumor targeted therapies. NanoBio Corporation, a registered company that i s based at the University of Michigan, has obtained a patent for the production of nanoemulsion vaccines in the US, with the patent number 7314624. The CytImmune inc. retains the sole commercialization rights of its products such as the Aurimune CYT-6091, pegylated colloidal gold bound TNF with paclitaxel CYT 21001. It has received patents such as the nanotherapeutic colloidal metal compositions and methods with the patent number 20090104114.IBM, an American technological company, has developed silicon nanophotonics that use light to transfer huge volumes of data at high expedite improving information transfer, reducing congestion, greatly improving the level of efficiency in their products that can also. To increase its competition through this technologies they have obtained patents such as the Optoelectronic device with germanium photo detector in the US, with the patent number 7790495, the single wall carbon nanotubes in the US with the patent number 5424054, the CMOS congenia l integrated

Microbial disease and immunology Assignment. Writing a scientific Essay

Microbial disease and immunology Assignment. Writing a scientific abstract - sample Example7 females), aged between 18-69 years, were divided into three groups based on severity of pulmonary TB infection as diffused (infection in single lobe, no visible cavities), moderate (two or more lobes with/without cavities), and advanced (bilateral disease, multiple cavities). 12 healthy volunteers comprised the control group. Cytokine measurements were performed using ELISA. Kruskal-Wallis, Mann-Whitney tests, and Spearmans rank test were occupied for statistical analysis. Levels of the four cytokines (Th1 type cytokines IFN-y and Il-2, and Th2 type cytokines IL-4 and IL-10) were world-shaking in all the three groups however, the pattern of circulating cytokines varied. Higher levels of Th1 cell type cytokines were seen in the mild group, while high levels of both Th1 and Th2 type cytokines were seen in the moderate group. Advanced patients had higher levels of Th2 type cytokines and lo wer levels of Th1 type cytokines. Thus, while cell-mediated immune responses are significant in mild tuberculosis, advanced tuberculosis is characterised by impaired cell-mediated immune responses and enhanced humoral responses. It can be concluded that expansion of IL-4 and IL-10 producing T cells is positively correlated with the severity of pulmonary

Roland Barthe Essay Example | Topics and Well Written Essays - 250 words

Roland Barthe - Essay Example residual is this the work is a fragment of substance, occupying a part of the length of books, the Text is a methodological field (From Work to Text 156-7).Known for his many thought-provoking contributions to literary criticism, French semiotic Roland Barthes discourse on the difference of the text and the work is something that has been a subject of many deliberations. In deduction, text is often placed secondary to work in terms of implication. The primary purpose is to not construe that all familiar works that have been around for ages can be classified as works while all that ar modern should be compartmentalized as texts.Critics and general readers are also bent upon the difference of the two, consciously or unconsciously. It polarizes between the strict rules and adherence to fundamentals and the openness for interpretation and difference in association to what is good literature and bad literature, thus what the classics offer and what the m oderns present. It is supposed therefore that a general sensitivity incumbent upon the arbitrator, whether it is a text or a work, consolidates the classification primarily based on their subjectivity. What Barthes has opened and has continued to pursue us is in vegetable marrow the core foundations of how literary pieces are perceived, distinctly elaborating on the divergence of our acuities. But the convergence of the fragmented substance of the work and the methodology of the text would incorporate a consensus for an auspicious

Visual Communication in Business Essay Example | Topics and Well Written Essays - 2000 words

Visual Communication in Business - Essay ExampleThe disturbing question that emerges in this context is that should the sensitive and socially vital institutions alike(p) the prisons be exposed to the gross blunt of privatization? Should the cliquish corporations be allowed to handle the socially crucial institutions like prisons? Pragmatically speaking, private corporations are certainly not the qualified and valid entities to be trusted with the management and administration of law and order related institutions like prisons, which serve a broader purpose in the ordering and hence aught to be guided by humane and ethical considerations, rather then being subjected to purely monetary targets and objectives. The very fact that the private corporations work for purely profit motives renders them incapable of being allowed to run the prisons or any other institution that is basically expected to adhere to welfare objectives and renewal goals, even at the cost of incurring some losse s. A realistic comprehension of this complex idea can be facilitated by the usage of assorted approaches to visual communication like charts and graphs, maps and cartoons and illustrations.It is imperative to understand that there exist primarily two ethical approaches pertaining to the institution of prisons. There is one school of theory that holds that the prisons should have a deterrent effect on the criminals and antisocial elements and hence the prisons should be stringent in their approach towards prisoners, so far as the approachability of basic facilities is concerned. There is one another school of thought that is more contemporary and humane in its approach and holds that the prisons are the places that give the criminals a bump to pay their debt to the society. Such thinkers believe that prisoners should not only be provided with the basic amenities and health facilities in the prisons, but must also be all-embracing the opportunity for rehabilitation and assimilati on into the public mainstream in the form of vocational

Psychological Case Study Essay Example | Topics and Well Written Essays - 2000 words

Psychological Case Study - Essay Example forward to the age of 13, her parents describe her as well-behaved and doing well in school. Up to that time, she had no problems academic completelyy or fashionally in school. The trouble began when Client S began eighth grade. At that time, her behavior began to change. Client S was born in Australia and her parents both work. It is not clear why the parents stated that she was born in Australia. Her incur works as a receptionist and her father is a supervisor for an electrical whole sale firm. It appears from what they have stated that they have traditional value and take her to abide by their rules. The client does not seem to think that these rules are necessary since she is now 15. Presenting Problems/Symptoms During the counseling session, the client presents as very positive and confident. She is refined very clean. During the counseling session, she talks roughly her parents and feels that they are being too strict with her. She states that she hates doing chores and homework. She has been doing many things to show signs of rebellion she snuck out of the house and stayed out late, complains about her parents to let her go out and hang with her friends. She states that her friends always get to do things that she does not. Evidence Based Theories and Models Client S does not seem to be exhibiting behavior that is inconsistent with being a teenager. In looking at theories and models, it was important to describe developmental theories and models that work well with teens. Although Sigmund Freud had many things to say about adolescence, it was Erik Erikson who took Freuds theories and advanced them. In Eriksons theory, Client S represents Eriksons fourth developmental stage which is ego identity vs. role confusion. In this stage, the mate group is more important than family and the peer group acts as role models. During the time between ages 12 and 18, Client S will be struggling to be herself and to identif y what that means to her. The psychosocial values that she will possess will be fidelity and loyalty (Boeree, 2006). In applying Eriksons theory to Client S, it becomes clearer that she is in the phase of wanting to be with her friends and they are devising up a large part of her life. The challenge can be that the friends she has chosen may not be the best friends for her and they may be influencing her behavior. This would be something to explore in sessions. Piaget took a more cognitive approach in his developmental stages saying that children are able to reason in the abstract by and by the age of 12. Adolescents may become more self conscious about their appearance and that they are always being criticized for who they are at any give moment (Resource Center for Adolescent Pregnancy Prevention, 2009). Physical development is very important at this age as well. The hormones in the body are changing and the adolescent can be going through physical and emotional changes. The c hild is moving from being a child to maturing into adulthood. Although this happens differently for different children, all children go through this change at some time. In addition to the physical maturing of growing breasts and hair under the arms and in the pubic area, teens too experience their first menstrual periods and they begin to worry about their bodies. Emotionally, the teen may be experiencing mood swings, or pushing away from the parents in an attack to create their own identity (U.S. National Library of Medicine, 2011). All of these changes are

E-commerce and its Importance in Business Research Proposal - 1

E-commerce and its Importance in Business - Research Proposal ExampleAt the end of the entire hold and based on the conclusion, few recommendations will be also provided to further improve the process or how organizations, as well as consumers, can brighten effective use of it.With the rapid development of networking technologies during the early 1990s human being witnessed the commercialization of internet services (Kalakota and Whinston, 1996, p.147). From that era organizations across the globe started to co-ordinated the internet into their system of operations in order to gain competitive advantage and to create a core competency for themselves (Reynolds, 2004, p.5). At the same metre that is in the early 1990s, the concept of e-commerce was also introduced (Kurth, 2011, p.6). Earlier E-commerce was considered to be a core competency for the organizations, however, at present, it has become a necessity to survive in the marketplace (Ardisana, 2000).Electronic commerce or wha t is commonly known as e-commerce is an application which facilitates online selling and buying of goods and services (Zhou, 2004, p.56). It offers facilities such as online fund transfer, electronic data exchange (EDI), and online marketing among others. The major advantages of using e-commerce are the maximization of speed in the context of service delivery, reduction in the overall salute and also quicker response to the customers (Rajaraman, 2010, p.12). Electronic commerce also plays a crucial role in the online payment process. Online payment method refers to the process of at a time transferring funds to the sellers bank account (Radu, 2003, p.2). The biggest advantage of an online payment option is that it instantly completes the entire process of payment.

Beauty Essay Example | Topics and Well Written Essays - 500 words

Beauty - Essay ExampleAgainst this backdrop, this essay in angles to demonstrate deep thought on the idea of beauty. more(prenominal) often, the idea of beauty is often related to peoples physique. Women in the modern day often desire to look beautiful. Identifiably, they often engage in conducting varied sorts of activities with the subprogram of looking more attractive. However, the idea of beauty is not limited to peoples physique. In contrast, some people would perceive the idea of beauty more than outer appearances. In this regard, beauty fanny be ugly and sadness as well. In this respect, it can be quoted that Beauty lies in the eyes of the beholder. Notably, everything has its own beauty and the differences lie how an individual perceive things. Beauty can be categorized as combination of numerous factors. Notably, in humans, beauty can be punctually considered as the combination of goodness and confidence. Although it is not essential for every individual to have positive or negative conceptions regarding beauty, rather the perceptions of the people regarding beauty can vary. For instance, an individual whitethorn perceive the seven colors in the rainbow to be beautiful, while others whitethorn have the opposite viewpoint. In certain circumstances, an individual may compare one individual with another or one object with another in order to judge beauty. A few individual may involve extensive analysis of an individual or an object based on which they may develop the idea of beauty. It is worth mentioning that people often tend to relate the idea of beauty with attractiveness. Although it can be stated that one may find a particular person or an object to be attractive, the same person may not relate it with beauty. Thus, it depends on inimitable characteristics, desires, and beliefs of an individual that influences their perceptions to decide what is beautiful. Notwithstanding, everything in this

Effective and Non-Effective Communication Research Paper

Effective and Non-Effective Communication - Research Paper ExampleAt the very core of human resource success is the issue of dialogue. As with any practice, communication can either be effectively practiced or ineffectively evidenced. As a function of seek to understand this dichotomy in a more full and complete manner, the following analysis will be contingent upon discussing the importance of effective communication strategies alongside referencing key examples of communication failures that threaten the entire firm/organization/group in question.Communication is essential in every interaction because it is by means of this process that an individual makes clear his/her thoughts and ideas. The human resource specialist must understand the communion cycle and look for other means for communication. Therefore, a high hat practice would be for the human resources specialist to be able to interpret and understand non-verbal communication as well as verbal communication. In additi on, the angel dust should also understand cultural differences in order to understand what is being communicated. Asking questions is another skill that professional must be proficient in because they are able to bring out more necessary information about their clients through questioning. Lastly, they should also have listening skills understanding what is said amid the lines and not just grasping meanings from spoken words. There are indeed many facets of communication and these should be mastered for effective communication.An obvious opposite to the scenario that has been reflected and represented above would be a situation in which the human resource specialist was not cognizant of the deeper meaning that could be reflected within a conversation or particular interaction. Without a level of appreciation and knowledge for non-verbal cues, the degree and extent to which the human resources specialist can

English 102 - 5 Annotated bibligraphy - The immigration policy in Research Paper

English 102 - 5 Annotated bibligraphy - The immigration policy in Alberta Canada dispatch as soon as possible - Research Paper Example(Boyd, Vickers 3) There were a much lower number of women than men for the first 20 years of the 20th century as well. Interestingly the statistics utilized are relatively thorough throw ining for a much better idea of population numbers. The total approach of the article is specifically the numbers, races, ethnicities and sexes of the immigrants that have come to Canada over the past 100 years. The authors did a good job of ensuring little to no racial or sexual bias and presented the facts as they are available to them. Ten visual aids were used including charts these visual aids were well cited from verifiable information sources. many of those sources were Statistics Canada and the International Migration Review. Statistics Canada is a part of the Canadian Census Bureau. Given the intent of the essay desired this would seem to be a positive be nefit as a source for the paper. With numerous references as well as the statistical backing of the Canadian Census Bureau it remains a valid picking as a source for the essay. Annotated Bibliography 2- McIsaac, E. Nation Building through Cities A new deal for immigrant settlement in Canada. Caledon Institute of Social Policy ISBN 1-55382-043-6. (2003) 1-13. Web. 20 Mar 2011. ... The idea that immigration in this way does not add to a broader strategy and lastly that the effect of the new strategy would further pretermit and marginalize new immigrants. (McIsaac 2) The author goes into detail explaining each concern and its effect on Canada as a result. Given the focus of the article in regards to 1 particular policy towards immigrants it does pose a potential problem for use. This problem is not a serious issue however, and used properly it will allow for a much more thorough paper specifically through its look at this new policy approach and the reaction of the general globe to it. It will be beneficial to include alternative viewpoints or to use this paper only as an additional point of explanation during the paper itself. other than the singularity of the premise within the paper it is a well written and cited paper specifically focused on immigration and immigration policy in Canada. Annotated Bibliography 3 Alberta Government,. Supporting immigrants and immigration to Alberta an Overview. Alberta Government (ND) 1-16. Web. 20 Mar 2011. http//www.employment.alberta.ca/documents/WIA/WIA-IM_framework_overview.pdf This paper was printed as an information piece from the Alberta, Canada government. They are using the print media to advertise Alberta, Canada to levelheaded immigrants. A three pronged strategy initiated with the Alberta government includes increasing the skills and knowledge levels of Albertans. Additionally they wish to facilitate the mobility of labor in Canada as well as increase the number of immigrants coming to Canada. (Alberta Gover nment 2) They feel that by filling the needed job roles with able individuals they can promote a stronger internal saving which will benefit the people as well. The core

Symbolism in the Short Story Assignment Example | Topics and Well Written Essays - 250 words

Symbolism in the Short Story - Assignment ExampleIt does catch fire from the sun qualification it burn up and from its ash, it is reborn. In the short story, the mission of Phoenix is to obtain the Medicine for the sake of the grandson. She is strong and persistent as she walks. She is a symbolic of capital of Arizona (Chengges, 2009).The description in the story about Phoenix Jackson is indicative of genus Phoenix. She is described as having golden color under her skin, and her hair is tied in a red flag and eyes are blue due to age. It symbolizes her age and compares it with the bird, which matures to old age. In the whole novel, there is close reference to meter and age.Another symbolism emerging is the appearance of birds. She is being likened to a bird, together with her grandson. In the initial introduction of the story, she is carrying a small stick, hitting ground with it and making some noise like a chirping bird. She is also overprotective of her son like the one a bird watches over her young ones. The incidences occurring in the infirmary after her arrival is symbolic of phoenix. She becomes numb, losing the ability to talk. The care team is perplexed and asks if the grandson is dead. The words bring her back to her sense and her face glitters, just as phoenix does. She starts to walk down the stairs, indicating a new life (Ma, 2010).Essentially, the whole plot is all symbolic of the legend bird phoenix. Her behavior, description appearance, and all she does rotate near the symbolic bird. She is so caring to her grandson and can travel to any distance for his sake. Her journey portrays her as a selfless person. Her aim is just to help. She undergoes so more difficulties in aiding her grandson, just like the phoenix bird (Welty& Sarcone,

Anheuser-Busch Companies, Inc. Essay Example for Free

Anheuser-Busch Companies, Inc. EssayCompeveryA wholly-owned subsidiary of Belgium- ground AnheuserBusch InBev, is the largest brewing company in the join States. The company operates 12 breweries in the coupled States and nearly 20 in revolutionary(prenominal) countries. It was, until December 2009, too one of Americas largest theme park operators operating ten theme get in across the United States through and through the companys family entertainment division, Busch Entertainment Corporation. It is headquartered in St. Louis, Missouri. ABs objectives as a corporation be * To increase internal beer ingredient loudness and per barrel profitability which, when combined with commercialise share growth will let the source for earnings per share growth and approach in return on capital employed. * To provide a great tasting fresh beer to our consumers by limiting self life to 110 days, and providing a natural on date on all our outputs. * To build a high-performing, di verse workforce, eyepatch providing a safe, productive and rewarding work environment, in which all our employees under(a)structure benefit. * To be a good corporate citizen and good neighbor in all(prenominal) community where we do business and promote the responsible consumption of our products. * To carry on and protect the environment and support communities where we do business, by complying with all applicable environmental laws, regulations, and permits.Products and ServicesAnheuser-Buschs best known beers include disfigurements such as developweiser, Busch, Michelob, bud open-eyed, and Natural rest-colored. The company also produces much than 100 beers, import beers, specialty beers, nonalcoholic brews, malt liquors ( such as King Cobra and Hurricane), and flavored malt beverages (e.g. the Bacardi Silver family and Tequiza). Currently, the offspring 1 ranked beer in America is Bud animated. The company introduced a flavored 12% abv malt liquor under the urina te Spykes in 2007. It was sold in colorful, 2-ounce bottles. Available flavors included mango, lime, melon and chocolate. Free common tours of the brewery are given. The tour takes visitors through the complex, and those of the legal age can enjoy 2 free glass of any Anheuser-Busch product in the Hospitality Room after the tour.Tourists can see beer being made in a working trigger of the brewery (from bottom of the inning plexiglas shields). The company keeps a rotation of its famous Budweiser Clydesdales at its headquarters, and visitors to the brewery can observe the Clydesdales in their exercise field and see their places in the carriage house. salutary-nigh of the herd is kept at the company farm in St. Louis County. The farm, known as Grants Farm (having been owned by former electric chair Ulysses S. Grant at one clip), is home to a menagerie of animals. Since 2008, approximately half of the Budweiser Clydesdales are kept at the Warmsprings Ranch.Introduction/HistoryAn heuser-Busch Companies, Inc. traces its roots to 1852 and the Bavarian Brewery in St. Louis. The essay brewery was acquired by Eberhard Anheuser, a successful soap manufacturer, in 1860 Anheuser had no experience in the brewing business, save his son-in-law did. Adolphus Busch, a successful German businessman, joined his father-in-law in the business in the 1860s and took on increasing responsibility. Through naked technologies and modern marketing practices, he transformed the topical anaesthetic brewery into an industry draw. In the early 1870s, Adolphus Busch became the commencement exercise American brewer to use pasteurization, which allowed beer to be shipped long distances with prohibited spoiling. By the mid 1870s and early 1880s, he introduced artificial refrigeration, refrigerated railcars and rail-side icehouses.These technological innovations allowed the company to grow and make do beer across the country. Budweiser was the set-back national beer brand, introduce d in 1876. Twenty years later, Busch introduced Michelob, Americas first specialty beer. To market his beers, Busch use traditional, proven selling methods but in a far more organized and deliberate manner than his competitors. He pioneered the use of giveaways and premiums, and used his brewery as a show place for the public to visit. When Eberhard Anheuser died in 1880, Adolphus became president of the brewery. In 1901, the company broke the 1 zillion barrels of beer gross cut-rate sales mark for the first time, fashioning it one of the nations leading breweries.Adolphus Busch died in 1913 and was succeeded by his son August A. Busch, Sr. The brewerys bleakest period began at midnight on Jan. 16, 1920, when national Prohibition became law. Rather than close its doors, as more than half of the nations breweries did, Anheuser-Busch diversified and remained in business. Under the leadership of August Sr., the company marketed more than 25 different non-alcoholic products such as soft suck ups, truck bodies and ice cream. In preparation for Prohibition, Anheuser-Busch released Bevo, a non-alcoholic cereal beverage, in 1916. On April 7, 1933, beer was re-legalized. Reco precise from Prohibition was slow but steady under Adolphus Busch III, who became president of the company in 1934, upon the death of his father, August Sr. Economic conditions caused by the Great Depression also restrained growth, but, thanks in part to the introduction of the metal can in 1936, sales began to climb. By 1938, Anheuser-Busch hit the 2 million barrel mark.During World War II, the company diverted legion(predicate) of its operations in support of the war effort, voluntarily relinquishing its West Coast markets to conserve railcar space for war materials shipments. Following the war, America and Anheuser-Busch experient an era of growth and prosperity throughout the 1950s and 1960s. In 1946, August A. Busch, Jr. became president of the company following the death of his brothe r, Adolphus III. Beginning with the opening of the Newark, N.J. quick-wittedness in 1951, August Jr. created a national network of nine breweries. Under his leadership, beer sales increased from 3 million barrels to more than 34 million barrels, and corporate diversification was extended to include family entertainment, industrial products, real- estate and can manufacturing.In 1957, Anheuser-Busch became the leading U.S. brewer, a position it retains today. August A. Busch III was take president of Anheuser-Busch, Inc. in 1974, and the next year succeeded his father, August Jr., as chief executive officer, becoming the fourth generation of the family to lead Anheuser-Busch. August III lead the company to build four additional breweries, expand the family entertainment business, and significantly strengthen the companys horizontal and vertical integration. In 2008, Anheuser-Busch and InBev combined to dumbfound Anheuser-Busch InBev. The new company is the globes largest brewer and one of the top 5 consumer goods companies in the world.MissionIt is ABs mission to be the United States beer company. The company is working hard to elevate and enhance the image and relevance of beer, plus making their brands the preferred beer of choice. It is also ABs mission to give back superior returns to their shareholders, which in return will provide more benefits and resources for the company.Product/Bud deadIn 1982, the company introduced Bud blank nationally, which grew quickly in popularity and today is one of the worlds best selling beer brands. Bud Light is an American style lager made from rice, hops and barley malt. It is little alcoholic than regular Budweiser beer. It is marketed in the premium-light category, and Anheuser-Busch banks on the drinkability of Bud Light being its defining characteristicBud Light Marketing StrategyBud Light beer has long directed their marketing strategy through sports. For years their ads have dominated the Super Bowl advert ising bonanza. Bud Light also has used various sports themes in their commercials and has a strong presence in many riotous payoffs (in the venue and through television). Bud Lights advertising outpouring has been extremely effective. They have targeted the young male demographic and have done a phenomenal job of it. Relying on humor and sports has been the staple of their strategy, and it has worked very well with their target audience. Advertisements for Bud Light almost always are a harlequinade, and as they close they briefly plug the actual product. This has been their recipe for success.Bud Light has well graded commercials and a very high percentage of the beer market. Who can forget the secret fridge, real men of genius, hidden Bud Lights, or illimitable other commercial lines that Bud Light has created. The ads are remembered, and in marketing that is half the battle. But, that is the issue. Why is beer being marketed solely through the use of comedy? Because comedy is much more successful than a realistic commercial. How successfully would Bud Light market themselves if they were forced to use the reality of their product? Would they show how inebriated men get home after football games? Would they show pack swallow too much? Would they show the average user of their product? No, of manikin not. They would never be able to market their product successfully if they used its real circumstances.While Bud Light solely relies on comedy, many other beer manufacturers have taken other approaches. Some show where their beer is made. Samuel Adams commercials soon focus on the early years of their organization and the development of their company. Additionally, most beer ads, other than Bud Light, heavily stress using responsibility while drinking. Guinness beer is a good example. Although Guinness mostly uses comedy to sell their product they stress responsibility in every ad, and even have comedic ads focused on responsibility. Bud Light should con sider using a similar formula if they continue to stick to comedy. Bud Light has an amazingly successful marketing strategy through the use of comedy and sports.* GeographicAnheuser Busch sells its beer products domestically and globally. It operates 14 breweries in the U.S., brewing approximately 30 kinds of beer. They proffer a wide variety of premium and sub-premium beverages, each(prenominal) of which has a unique taste and price. Another area of interest for A-B is the international marketing of their beer. This segment is adjust by Anheuser-Busch International, which operates 15 breweries 14 in China and one in the United Kingdom. The product of Budweiser is brewed in seven other countries outside the United States under the direct supervision of Anheuser Busch brew masters. They include Argentina, Canada, Ireland, Italy, Japan, South Korea and Spain.* PsychographicsAnheuser Busch reaches out to diverse groups of people with various psychographics. They deal with people t hat have a neighborly modus vivendi and enjoy going out to bars and clubs. They also deal with consumers that are interested in sports. Anheuser- Busch is a major(ip) booster of every sporting event possible, taking profits in the NFL, NBA, MLB, and NASCA. Lastly, Anheuser Busch maintains a strong social affiliation with consumers who drink beer just for relaxation and comfort. A major market consists of social drinkers who drink one or two beers a night after work.Consumer MarketsAnheuser Buschs primary consumer market consists of males and females over the age of 21. The age groups range from seniors, Baby Boomers, propagation X, and a part of Generation Y. They also target every category involving family life cycle, including married, single, divorced, widowed, and parents. AB products are not sold to a particular social class, however depending on whether the consumers are Capitalists or underclass, might play a major role in deciding which AB beer they purchase.Finally, he athenishity is a major focus for AB, they believe in promoting diversity in all of their relationships. They actively support numerous community programs sponsored by a wide variety of ethnic groups they encourage the development of minority and women-owned companies by purchasing more than $400 million in annual goods and services from those companies. Anheuser-Busch is also a close lifter and partner with Americas ethnic communities. Their programs are designed to preserve the unique traditions within diverse communities and to provide immediate and long-term benefits through joint efforts with national, regional and local organizations.Business MarketsAB has a variety of business markets that it is involved with. The most important are grocery stores, super centers (Wal-Mart), convenience stores / gas stations, warehouse rank clubs (Costco), restaurant / bars, and sporting event venues. Restaurants/Bars are the most important business markets for A-B, because they buy and distri bute the most amount of beer. Also, restaurants and bars are two of the easiest places that adults can access beer. Finally, in a bar, most beer is distributed from a tap off of keg, and more beer can be distributed with a keg, than selling bottles or cans individually. coat and GrowthA-B owns nearly 50 percent of the United States domestic market share in the beer industry. The company produced close to 11 one million million barrels of beer in 2009, which is 7.5 times its closest domestic competitor. The company has four brand brand families Budweiser, Michelob, Busch and Natural, each of which play a key strategic role as the volume drivers of the company. A-Bs size is definitely strength, because the company has the resources in place to increase beer industry volume, while continuing to meet the needs of todays consumer. A-B currently offers over 40 brands of beer. Of this wide variety of premium and sub-premium beverages, each beer offers its own unique taste and blend. Yet, A-B is not standing still the company is committed to creating new beverages that appeal to todays adult consumers.To meet these changing tastes, A-B introduced more than 30 new in the past five years and encouraged consumers to experiment with their new flavors. Of these, Budweiser Select, the newest addition to the Budweiser family was introduced, and has become one of the companys most successful new product launches, with more than 2 million barrels sold. other new offering included malt beverages, flavored beers, and beers such as BE, which combines fruit flavors with caffeine and guarana. A-Bs dismal commitment to constantly improving and innovating new products is retentivity them ahead of the competition.DistributionOver the years, Bud light has been distributed in many sizes and controlers. Bud light is primarily distributed in just three packages cans, 12-ounce glass and aluminium bottles. Along with this expansion came advances in bottling automation, new bottling materials and more efficient distribution methods. These advances have brought to market many new containers and package designs. bird of Jove PackagingEagle Packaging, Inc. satisfies all of Anheuser Buschs packaging needs. It supplies 100 percent of Anheuser-Buschs domestic crown and closure liner material. This means Anheuser Busch spends less time dealing with numerous suppliers, and more time spent on producing beer. Eagle Packaging, Inc. also stands behind every product they sell, and they continuously work with their manufacturers to provide Anheuser Busch with the highest tonus products and services possible. With Eagle Packaging, Inc. as Anheuser Buschs partner, they improve their business position by offering innovative solutions and proactive ideas. They also work with Anheuser Busch to coordinate a Just in period delivery schedule. This saves Anheuser Busch inventory space and costs, while keeping them properly supplied.Longhorn Glass Corp.Longhorn Glass Corp. supplies Anheuser Busch, the nations largest buyer of glass bottles, with most 8% of its glass bottles. This Anheuser Busch subsidiary was established in Houston, Texas in 2001. Longhorn Glass Company provides 60% of Anheusers, Houston brewery, with its longneck bottle needs. The company primarily produces one product, amber Longneck bottles.Anheuser-Busch Recycling CompanyAnheuser Busch Recycling Company recycles used beverage cans, which are converted into sheet aluminum for manufacturing new cans. The company was formed in 1978 to provide a positive alternative to mandatory touch ons and to help reduce container costs. They recycle over 90% of the cans sold domestically by the Anheuser Busch beer company. For over a decade, it has been the worlds largest recycler of aluminum beverage containers.Metal Container CorporationThe purpose of the Metal Container Corporation, the largest partner of Anheuser Busch, is to provide cans, lids and services that exceed the expectations of our cust omers and consumers. Metal Container Corporation was formed in 1973 and operates eight can and three lid manufacturing facilities that are strategically located across the United States. It supplies 60% of Anheuser-Buschs domestic beer cans and 75% of Anheuser-Buschs domestic lids. Their main customers are Anheuser-Busch, Pepsi, Coca-Cola and Grupo Modelo. In total, the company makes more than 26 billion cans and 29 billion lids annually.Precision Printing Packaging, Inc.Precision Printing and Packaging, Inc produces more than 25 billion metalized strike offs annually for Anheuser-Busch and other customers including Bush Beans, Wrigley, and Pepsi. The company supplies 80 percent of Anheuser-Buschs labels.Pricing MethodologyA-B is best described as market oriented because the sales of their products do not depend on an aggressive sales force, but rather on the customers decision to purchase their product. The company focuses on customer wants and needs by offering a diverse selecti on of products while well-favored a relentless commitment toward quality and by doing so is able to distinguish its products from competitors offerings. The company is also able to adhere to customers wants and needs by offering different prices for their beer, while still offering the same relentless commitment to quality. A wide variety of premium and sub-premium brands, offer a tolerant range of prices. However, price does not excuse A-Bs commitment to quality on all its products. Budweiser is on the upper echelon, where as Natural is on the cut end.CompetitionThe emergence of the Bud Light brand was illustrated to develop a competition-based position. In the mid-1970s, Miller Brewing Company introduced a brand that was called Lite beer from Miller. In contrast, Lite beer from Miller was positioned as the beer that tasted great, but had fewer calories than regular beer. The return of this product was that users could drink more without getting filled up. The fight, which was developed by Backer Spielvogel, targeted 18-34 year old males with blue-collar occupations, who were the heavy users of the beer category. The driving force was supported by the endorsement of ex-athletes and other beer-drinking personalities and aired on television during sports programming. The result was impressive sales of Late.Consumption of the brand was upstanding in-home as well as in bars and restaurants, where 30% of all beer is sold. Unexpectedly, however, the majority of users were not the 18-34 year-old heavy drinkers of beer. Rather, more moderate drinking 25-44 year old professionals were the dominant Lite users. Anheuser-Busch viewed Lites introductory function as a potential threat to their Budweiser brand, which at the time commanded 43% of the beer market. A-B responded by entering the light market in 1977 with the premium Natural Light brand and in 1978 with a super premium Michelob Light brand. The logic behind these introductions was that A-B dominated Mil ler and other brewers in distribution, and this domination would enable A-Bs new light brands to emerge as strong players in the light category.A-B introduced Budweiser Light (currently known as Bud Light) in 1982. The goal was to market a brand that, unlike Natural Light and Michelob Light, would have a strong point of advantage in relation to Lite. The advantage was the heritage of Budweiser, the king of beers. The introductory motility was targeted at the 25-44 year old professionals, which by this time all light beers were targeting. The position was the light beer with superior quality because it is made by A-B. The introductory campaign featured a clydesdale horse, which was an icon that A-B had associated with their Budweiser brand, running free on the beach and the slogan bring out your best.The voice-over explained that the brand had been developed slowly over time with the same care, quality, and commitment that went into Budweiser to ensure that it lived up to the herita ge of Budweiser. Subsequent executions showed season-appropriate sports including football, hockey, skiing and baseball. Each was aired during sports programming. Indeed, Miller Lite had over 50% of the light beer market and Coors light entry was the second leading beer in the light category. Business results were impressive. In 1982, Budweiser Light sold more product than Lite had in its first three years, and by the end of 1983, Budweiser Light achieved a 20% share of the light beer market. At the same time, Budweiser Light had failed to make significant inroads in the out-of-home market. Apparently, when people asked for a Budweiser Light in bars and restaurants, they were more often than not being served either Miller Lite, or a regular Budweiser.As a result Lite beer from Miller maintained a market share of over 50% in the light category. A-B also found that a substantial percentage of Budweiser Light sales were at the expense of the flagship Budweiser brand. To address these c oncerns, A-B made several changes in their marketing program for 1984. One change was the brand name from Budweiser Light to Bud Light. The other was to introduce a new campaign called Make it a Bud Light. It focused on the fact that Bud Light was a light beer and that if they just asked for a light they might get any number of different objects that were not Bud Light beer. It was anticipated that this campaign would be run for several months and then Bud Light advertising would return to the heritage focus that had been used to launch the brand.However, when it was found Bud Lights sales increased in response to bar call, the campaign was run for five years. In 1987, Miller Lite was still the leading brand in the light category and had actually maintained its advantage over Bud Light. Sales of both brands had grown substantially as light was now almost 30% of the beer market. A-B was particularly concerned about these developments because the growth of the light category was large ly at the expense of their Budweiser brand. Indeed, many of the heavy-drinking blue-collar males under 25 were abandoning regular beer for light beer. In addition, the growing consumption of white wine and soft drinks were limiting growth of the beer category. In an effort to capture the under-25 heavy user, A-B segmented the market and developed two campaigns.One was focused at the 25-44 year old professionals, who were the traditional users of the light category. The other campaign was targeted at the under-25, heavy user of beer. It featured a dog named Spuds MacKenzie, a party animal who attracted the attention of beautiful women. As their share and sales began to decline in the nineties, Miller Lite sought a campaign that would deliver news. In 1997, Millers CEO Jack MacDonough decided that a dramatic change was needed if Miller Lite was to reestablish its position as the number one light brand. He hired Fallon McElligott, the hot Minneapolis agency.Their charge was to attract 21-24 year olds with the proposition that Miller invites you to Miller Time, where its always fun, entertaining and unpredicted anything can happen. Two Swedes, copywriter Linus Karlsson and art director Paul Malmstrom, developed the Miller Time campaign. These creatives were under 30 and were best known for work on diesel motor Jeans in Europe, which included humorous references to American culture. These drastic marketing measures by Miller still werent enough to top A-B. Today, the light category has 40% share of the beer category sales and Bud Light is the best selling beer in the U.S and the number one beer in the world. Bud-Light is brewed at all 12 Anheuser Busch based breweries.Environmental Impact* Ethics/Social responsibilitiesA-B is making many extensive efforts to get involved in the community, by teaming up with charitable foundations and reaching out to those in need. Over the past decade, the company has donated more than $320 million to charitable organizations, in cluding those that support education, health care, the arts, cultural enrichment, social services and environmental conservation. A-B released a making friends campaign which involves local communities, disaster relief and true music in which they sponsor music artists and related programs. The company also created a one million dollar fallen heroes fund which is a scholarship fund for spouses and children of those killed in Iraq. A-B has worked hard to establish a history of giving back to build on lasting friendships. By investing in and adding communities, the company is enhancing its image and reputation, increasing awareness for its brands, and creating loyalty among its customers.A-B has earned a reputation as the industry leader in the fight against alcohol abuse. The company has promoted responsibility efforts for nearly 100 years, and over the past two decades, have invested more than a half billion dollars in a comprehensive portfolio of more than two dozen community-based programs and national advertising campaigns to promote responsible drinking and help prevent underage drinking and drunk driving. A-B has also created effective community based programs that train bartenders, waiter, store clerks, etc. on ID checking, and also have distributors bringing speakers into schools about issues such as drunk driving and underage drinking. In their effort to promote responsible drinking, A-B is strengthening the community, which in return is strengthening the companys image and reputation.A-Bs commitment to quality extends beyond packaging development. The company operates with care and concern for the worlds environment. A-B Recycling Corporation (ABRC) is one of the worlds largest aluminum recyclers. In 2009, ABRC recycled more than 1200 million pounds of aluminum and was introduced into the Waste Wise Hall of Fame by the U.S. Environmental Protection Agency. ABRC also develops educational programs that promote voluntary recycling. A-Bs longstanding comm itment to waste reduction and recycling programs has not only made up for their consumption of natural resources, but has also built a reputation for about the environment.* Legal/Regulatory/PoliticalA-B experiences many threats do to new laws and regulations regarding the distribution of alcohol, such as The Bureau of Alcohol, Tobacco and Firearms. In dealing with alcohol, the ATF regulates the qualification and operations of distilleries, wineries, and breweries, as well as importers and wholesalers in the alcohol industry. ATF has established mutually beneficial working relationships to minimize the regulatory burdens on businesses while still providing incumbent government oversight and protecting consumer interests. The ATF National Laboratory Center is the premier tester of new products coming onto the market, as well as the facility that determines whether any products currently on the market pose a health risk to consumers. To ensure alcohol beverage labels do not contain m isleading information and adhere to regulatory mandates, ATF examines all label applications for approval.The goals of the ATF are to ensure the collection of alcohol beverage excise taxes to provide accurate deposit and accounting for the taxes to prevent entry into the alcohol industry whose business experience or associations are a risk of tax fraud and to suppress label fraud, commercial bribery, diversion and smuggling, and other unlawful practices in the alcohol marketplace. Many states have started to use Dram shop laws. Under dram shop obligation laws, a person injured by an intoxicated person can sue the business or establishment that contributed to that persons intoxication. Regulation of the sale of liquor to minors or individuals who are intoxicated requiring most states require an alcohol license.These limit the time and place where sales take place. The government also regulates the production of alcohol by taxing businesses that take part in the selling and productio n of alcohol. This provides a source of revenue for the government. The Alcohol Beverage serve of 1988 which, requires all alcoholic beverages to bear a clear and conspicuous label warning of the dangers of alcohol consumption. Laws limiting alcohol distribution, and advertising such as college sporting events* TechnologyAB continues to implement several cost saving initiatives.Brewery modernizations, such as improvements to packaging line flexibility and increased bottle line speed, reductions in brewery material costs and transportation initiatives, including several consolidation and improved scheduling of shipping carriers, contributed nearly $100 million in incremental productivity improvement savings.Analysis of Marketing Strengths and WeaknessesThrough my analysis, I have identified that A-B has many current strengths in all aspects of their domestic operations. They offer a unique product, which is distributed and promoted to precision. A-B has very few if any current weakn esses.StrengthsProductA-B owns nearly 50 percent of the United States domestic market share in the beer industry. The company has four trademark brand families Budweiser, Michelob, Busch and Natural, each of which play a key strategic role as the volume drivers of the company. A-Bs size is definitely strength, because the company has the resources in place to increase beer industry volume, while continuing to meet the needs of todays consumer. A-B currently offers over 40 brands of beer. Of this wide variety of premium and sub-premium beverages, each beer offers its own unique taste and blend. Yet, A-B is not standing still the company is committed to creating new beverages that appeal to todays adult consumers. To meet these changing tastes, A-B introduced more than 30 new products in the past 5 years and encouraged consumers to experiment with their new flavors.Of these, Budweiser Select, the newest addition to the Budweiser family was introduced, and has become one of the company s most successful new product launches, with more than 2 million barrels sold. Other new offering included malt beverages, flavored beers, and beers such as BE, which combines fruit flavors with caffeine and guarana. A-Bs relentless commitment to constantly improving and innovating new products is keeping them ahead of the competition.Along with variety in beer, A-B is offering a variety in new packaging styles and shapes to elevate the image of beer. A-B launched aluminum bottles for those consumers who want to look stylish when out at a club, bar or upscale restaurant. The company also released a new clear plastic label to its Bud Light and Budweiser Select packages, which enhances the premium image and appeal of the brands. By offering new product lines in packaging, A-B is strengthening its image as the leader in the market.PlaceA-B owns and operates 12 strategically located breweries in the United States. These breweries give A-B a competitive advantage of its competitors by re ducing freight costs associated with shipping out supplies, but also by offering the freshest beer of any major brewer. On average, A-B beers are 14 days fresher than the nearest competitor.PromotionA-B encounters significant advertising and promotional expenses however these costs are necessary because advertising and promotion are key elements of their marketing strategy. Each year the company advertises through numerous sponsorships, programs and campaigns to focus on their unique imagery and product difference.A-B also does a fair amount of advertising through sporting events, they have been the exclusive beer advertiser during the Super Bowl for the past 18 years, and are also associated with the National Basketball Association, the National Hockey League, and the majority of National Football League teams. They also are currently in contract to sponsor Dale Earnhardt Jr. A-B is also known for its creative, catchy commercials. The Clydesdale horses are recognizable by most, and Budweiser Selects national advertising campaign featured U.S. beer company President August Busch IV which highlighted the companys sophistication and its Expect Everything brand identity.PriceA wide variety of premium and sub-premium brands, offer a broad range of prices. However, price does not excuse A-Bs commitment to quality on allits products. Budweiser is on the upper echelon, where as Natural is on the lower end.EmployeeA-B has worked hard to develop and build a diverse workplace, in which teamwork and open, honest communication is valued. They are committed to promoting diversity in ethnic background. At the centerpiece of their effort is Partners In Economic Progress, a structured initiative designed to ensure that minority and women-owned firms have an opportunity to do business with A-B and its subsidiaries. In their efforts to mental synthesis a diverse work force A-B has strengthened its brand name, as well as developed a strong relationship with many ethnicities.A-B has also worked hard to create a safe, productive and rewarding work environment, where each employee is responsible for contributing to the companys success. The company emphasizes preparing employees for challenging and rewarding careers through extensive training and education provided by the A-B Training and Development Group (ABTDG). ABTDGs main focus has been developing skills for employees of all business units within A-B, giving special consideration to technical, leadership and professional development.Technical training focuses on brewing, packaging, sales, maintenance, engineering and information technology, where as leadership and development courses center more prevalent skills needed to prepare the future leaders of A-B. A-B has also offer highly competitive salaries and one of the most generous benefit packages in the industry. Benefits include health, dental, vision, and prescription medicine plans vacation holidays 401 (k) pension.